Blue Moon Beer Is Launching Cannabis Infused Beverages
Blue Moon Brewers are launching three marijuana-infused drinks this fall in Colorado. They promise to give drinkers a similar intoxication to downing a pint, without an alcohol headache.
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The 'beers' will initially only be available in Colorado this fall and there will be no alcohol content within the drinks. Instead, the beverages will be infused with a special marijuana formula that is designed to give the drinker a buzz at the same rate as alcohol.
Several other brewing companies have 'cannabis beer', so to speak, however, it's important to note that there is no THC contained within those beverages. There is a federal ban on drinks containing both alcohol and the psychoactive compound, THC, however, this hasn't stopped companies marketing their drinks as 'cannabis beverages', though usually, there is only some form of hemp extract contained within the drink.
Blue Moon is doing something different and getting around the federal ban by including THC in their beer, but no alcohol.
Kieth Villa, the developer of Blue Moon Belgian Wheat said, "This is really about brewing great beers that beer drinkers love." Villa worked for MillerCoors for 32 years.
Blue Moon has been working with Colorado-based Ebbu, a company that specializes in extracting and analyzing marijuana compounds. The company's scientists have been doing double-blind tests for the past several years to find the right cannabis formula for Blue Moon's new beverages.
Villa hopes to bring to the market a light beer, wheat beer and something close to an Imperial or barrel-aged stout.
As the cannabis industry becomes an increasingly viable business option, big corporations are beginning to take notice. Marijuana has been deemed as a threat to both the alcohol and tobacco industries, and many are looking to get it on the action. A study released earlier this year showed that alcohol sales have decreased in states with legal marijuana.
Blue Moon hopes to have the beers on shelves this fall and plans to expand next year to other states that have legalized marijuana.