Hi, I’m Lulu! I’ve long been a chocoholic but back in 2006 I realized I had to give up sugar. I thought this meant the end of chocolate until I had my first experience with a raw cacao tree in Hawaii. It changed my life forever and my passion since has been to share chocolate with the world as the pure, whole food that it truly is. As a foodie who loves nutrition, I pride my brand on bridging the gap between gourmet and truly healthy. Seems folks agree, as Lulu’s Chocolate went from being a cottage industry level business to a national brand. I share my entire journey on my blog, in hopes of inspiring others to go for their dreams…and of course, to eat more chocolate. Cheers!