Permanent Holiday is a state of mind, founded by rebellious spirits with HUGE dreams.We have a mission to be the world's most respected cannabis brand. To do this we are building a culture that recognizes the highest quality in craft cannabis and supports the dreamers, the risk takers, and the creative spirit within us all.Our love for cannabis shows through real people living their "Permanent Holiday" experiencing art, food, travel, fitness, music and all those paths that support mind expansion.We believe LIFE is about pursuing passion, surrendering to your true calling, and having the courage to go for it and ultimately achieve your own "Permanent Holiday."