UpNorth

UpNorth

It’s a universal pride, a culture, a lifestyle

Whether it be the icy waters of the Pacific Ocean, the salty air sweeping over Humboldt Bay, or the heavy fog resting in the local river valleys and logging camps, the landscape of Humboldt County is as diverse and robust as the people that inhabit it. Just as the tide rises and falls along the inner coast of Humboldt Bay, industries come and go, and the people of Humboldt County have always risen to the challenge of surviving through the ebb and flow of change. To prosper, as Humboldt County has, takes dedication and the satisfaction of a hard day’s work. Providing for your family is its own reward. This satisfaction is the result of no one singular trade – it’s a universal pride, a culture, a lifestyle.

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